Driven By Passion. Sharing
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Who is William

William De Ridder is one of Belgium's most prestigious international hair designers, a national champion and an international award winner, and a household name at the top international beauty shows.

Some of his international awards include: The Wiener Stephan Dom, the Golden Hand, the USA International Beauty Award, the Canadian ABA Beauty Award, and the Profile Best International Team Award. In addition, he served over four decades as the Belgian artistic director of Kadus, Redken and Paul Mitchell, and as an artistic influencer and ambassador for L'Oréal.

His work in the international beauty scene led to a blooming career as an educator. He provided first class instruction in the art of hairdressing at top international shows in Paris, Milan, Barcelona, Lisbon, Los Angeles, Las Vegas, Montreal, Toronto, Vancouver (ABA) San Juan, St-Petersburg, Moscow, London, Berlin, New- York (IBS) just to name a few.

William also serves as a mentor for salon owners, hairstylists and has hosted countless hands-on-demonstrations and classes.


  • William had a leading position within the Belgium hair federation; as one of the creators of the Belgian national fashion releases.
  • Member of the I.C.D Mondiale where he was knighted into the ' L'Orde de la Chevalerie' one the highest honors given by Intercoiffure.
  • Best Continental Academy Award – Intercoiffure Mondiale


The William De Ridder styles appear on covers and are published in many hair and fashion magazines, among which:

  • Canadian Hairdresser
  • Tocado
  • Pelequleras
  • Top Hair
  • American Salon
  • Estetica
  • Passion

William is open to educator and hair fashion opportunities both in the United States and in Europe.
William De Ridder
Bruges, Belgium
Houston, TX

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